Market Linkage
Connecting cooperatives with buyers and value-chain actors.
By coordinating crop marketing and connecting cooperatives with wholesalers, processors and unions, the office strengthens their bargaining power.
Market linkage helps cooperatives sell their produce at better prices in steadier markets. After collecting each cooperative's volume and quality data, the office connects them with wholesalers, processors and unions.
It also supports participation in bazaars and trade fairs, shares current market information and helps with quality control, so cooperatives negotiate from a stronger position.
Market Linkage Guideline
Download the document for the full details of this service. (PDF, 70 KB)
Want to strengthen your cooperative?
Reach out to the office by phone or in person to request this service.

